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Assessing Privacy Risk Perception and Protective Behaviours in Relation to Smart Speakers : Expanding a Previous Model

Pottkamp, Carl Moritz (2024) Assessing Privacy Risk Perception and Protective Behaviours in Relation to Smart Speakers : Expanding a Previous Model.

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Abstract:Smart home technology has rapidly been integrated in many households, offering convenience and enjoyment through a variety of practical and entertaining applications. Among the most widely used smart home devices is the smart speaker. Despite its functionality, the smart speaker introduces significant privacy risks for its users, that are often overlooked by users. The aim of this study is to re-test the findings of an earlier study that looked at antecedents of privacy risk perception and protective behaviours among smart speaker use. Moreover, it tries to establish additional factors to the former model. This cross-sectional survey study involved 99 participants, including 65 non-owners and 34 owners of smart speakers. The results indicated that perceived creepiness (positive effect) and not likely the target (negative effect) significantly influenced participants’ privacy risk perceptions and protective behaviours. Furthermore, each variable from the original study emerged as a significant predictor of either privacy risk perception or protective behaviour at different stages of the analyses or within specific subgroups, thus supporting the former model. The present study also highlighted the differences between owners and non-owners of smart speakers with regard to the factors that influence their protective behaviours.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:https://purl.utwente.nl/essays/100039
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