University of Twente Student Theses
The Impact of Achieving Crowdfunding Goals on Post-Funding Market Entry
Bijvank, Jasmin Francesca (2024) The Impact of Achieving Crowdfunding Goals on Post-Funding Market Entry.
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| Abstract: | In this study, we examine the impact of achieving crowdfunding goals on the post-funding market entry, focusing on the technology gadgets sector within the United States. Although the popularity of crowdfunding platforms has been growing, and still is, particularly on Kickstarter, a knowledge gap exists regarding the post-funding phase. This research investigates the key factors influencing the market entry success, including the funding duration, number of backers, engagement metrics (comments, FAQs, updates), and overfunding. Using a dataset specifically created for this research, consisting of 300 successful crowdfunding campaigns, we found that only 35.33% of these 300 campaigns were able to enter the market successfully. The key findings indicate that a higher number of backers, overfunding, and engagement through comments played a crucial role in campaigns entering the market. This study highlights the challenges founders face post-funding. The insights guide entrepreneurs in searching for ways to utilize reward-based crowdfunding to finance their high-tech gadgets, contributing to a clearer understanding of the factors that contribute to successful market entry. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 70 social sciences in general |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/100064 |
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