University of Twente Student Theses
Task-Relevance predicts Visual Short-term Memory on Hotel-Websites
Kupstor, Konstantin (2024) Task-Relevance predicts Visual Short-term Memory on Hotel-Websites.
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| Abstract: | The experience of websites is linked to the constraints of visual selective attention. Task- relevant information is preferentially selected by visual attention for Visual Short-term Memory. This thesis explored the influence of task-relevance on the recall of information on hotel booking websites using a one-shot change blindness paradigm. Moreover, the role of pseudo-neglect for change detection in task-relevant and task-irrelevant information was investigated. Participants (N=19) completed a hotel-search task for a matching hotel offer based on provided search criteria, alongside a change detection task. Font changes in the price, destination, number of guests or date information were either task-relevant or task-irrelevant depending on the search criteria. The hypothesis that changes are better detected when they occur in task-relevant information was confirmed. Further analysis revealed that this effect occurred when information was displayed in the right visual field. This finding might be attributed to the search strategies that participants employed. While participants showed an improvement in general change detection over time, changes in task-relevant information were persistently detected more accurately. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 77 psychology |
| Programme: | Psychology BSc (56604) |
| Link to this item: | https://purl.utwente.nl/essays/100126 |
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