University of Twente Student Theses
Awareness of people to online Advertising bias and privacy
Jeong, Hanbyeol (2024) Awareness of people to online Advertising bias and privacy.
|
PDF
326kB |
| Abstract: | This research is designed for the purpose of studying the influence of the bias of the advertising system on the user experience, primarily concerning the privacy and discrimination aspects with relevance to online advertising. The data collected through the interview analyzed how users perceive the frequency of advertisements, trust issues, and excessive exposure of personal information. In fact, based on the research conclusion, most of the interviewees are confronted with negative experiences owing to excessive repetitive advertisement, which could raise recent issues on the intrusion of privacy threat. Furthermore, this study notes that advertisements can affect users if they have specific targets such as race and gender. To address these issues, measures that should be embraced on online platforms include the following: the laws on the privacy of the users should be enhanced and there should be clear privacy use policies that should be enforced to enhance the user options among others. This research also offers guidelines for the amelioration of platforms and other organizations like introducing the reliability of the online advertisement, increasing the protection for users’ personal information and being clear about the use of users’ personal information. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/100169 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page