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Short-term oriented culture and decision-making in entrepreneurship : An Egypt-based study

Modrek, Mohamed (2024) Short-term oriented culture and decision-making in entrepreneurship : An Egypt-based study.

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Abstract:This study examines the influence of a short-term oriented culture on the decision-making processes of entrepreneurs, focusing on the context of Egypt. Entrepreneurial decision-making has been viewed largely through the lense of causation and effectuation logics. Whilst causation entails goal setting and a structured approach, effectuation accentuates utilizing available resources and adaptability to changing environments. Applying Hofstede’s cultural dimensions, more specifically the short- and long-term orientation dimension, and using qualitative data from in-depth interviews with Egyptian entrepreneurs, the research showcases a distinctive preference for structured, causal decision-making in stable environments. However, a shift towards effectual reasoning in more dynamic and unstable periods is observed. The findings highlight the important role of the cultural context in creating entrepreneurial strategies, adding to the complex understanding of how cultural values shape business practices. This paper addresses a gap in the literature by highlighting the specific cultural dynamics at play in Egyptian entrepreneurship, offering insights for both scholars and practitioners interested in the intersection of entrepreneurial behavior and culture.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:02 science and culture in general, 70 social sciences in general, 77 psychology, 85 business administration, organizational science, 88 social and public administration
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/100181
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