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Navigating digital ecosystems: Strategies for small businesses facing Big Tech dominance

Schluter, M. (2024) Navigating digital ecosystems: Strategies for small businesses facing Big Tech dominance.

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Abstract:In an era where Big Tech organisations dominate digital ecosystems, small and medium-sized businesses (SMEs) and start-ups have unique problems in navigating and growing up in these competitive contexts. To acquire a clear and thorough picture, qualitative interviews were performed with important stakeholders from various SMEs and start-ups, as well as specialists who provided their knowledge. These interviews gave firsthand information and insights on the problems and methods used by these smaller organisations. The results of these interviews brought to light the difficulties that SMEs and start-ups encounter, including scarce resources and restricted access to market prospects. Furthermore, the insights furnished significant tactics and resolutions for overcoming these problems and thriving in the digital environment. Research highlighted the importance of topics like, agility and adaptation, collaboration driven ecosystems, customer-driven innovation, strategic resource management, scalability and growth, digital transformation. These dimensions can help businesses to navigate and thrive in digital ecosystems. Lastly, this research gives a complete framework set up into four phases, each of which focuses upon specific dimensions that are crucial to success. By following these phases, businesses can set themselves up for success in digital ecosystems.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/100195
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