University of Twente Student Theses
Scaling Strategies and Business Performance Improvements for Startups in the Digital Ecosystem
Koseoglu, Rana (2024) Scaling Strategies and Business Performance Improvements for Startups in the Digital Ecosystem.
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| Abstract: | In the contemporary rapidly evolving digital world, startups face distinct challenges as well as opportunities that have a substantial impact on their growth and performance. Digitalization is becoming increasingly important as businesses attempt to remain competitive and satisfy changing customer expectations. This digital revolution enables startups to take advantage of new technologies like AI, blockchain, and IoT to improve their business models. Digital ecosystems, which include interconnected digital platforms, services, and stakeholders, give companies market access, resources, and collaboration opportunities that are critical for scaling. Navigating these ecosystems, however, requires struggling with the dominance of tech giant corporations, which establish high standards and create competitive pressures. Despite this pressure, this study aims to investigate practical scaling techniques for startups within this dynamic environment in order to remain innovative and increase business performance. Employing a qualitative research design, data was obtained through semi-structured interviews with several entrepreneurs and experts in the field from various industries in the Netherlands. The study demonstrates that successful startups use digital transformation, adaptive capabilities, managerial competencies, and strategic collaborations to negotiate the challenges of the digital environment. The study continues by recommending that companies implement these strategies to improve their scalability and performance. In addition, this research proposes investigating the benefits of directly collaborating with tech giants in the digital ecosystem. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/100199 |
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