University of Twente Student Theses
Navigating Strategic Upheaval: A Case Study on Temporal and Organizational Dynamics Exploration in Strategy-Making in a B2B Firm
Yilmaz, Lara (2024) Navigating Strategic Upheaval: A Case Study on Temporal and Organizational Dynamics Exploration in Strategy-Making in a B2B Firm.
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| Abstract: | B2B companies operate in a dynamic and turbulent landscape dominated by rapid technological advancements, unanticipated market shifts, new legislation, and changing customer preferences. These external factors, pressure organisations to review their market strategies to remain competitive and sustain their businesses during strategic upheaval periods. Strategic upheaval periods mean rapid and broad changes that reinforce changes in business strategies that are driven by an extreme external event that causes disruptions in legal, environmental and societal systems (e.g., COVID-19). Consequently, Strategy is essential to the success of business-to-business (B2B) organizations during these strategic upheaval periods. However, there is a research gap on how Multinational companies navigate these unplanned external Therefore, this case study aims to provide an in-depth understanding of how multinational B2B corporate companies formulate their strategies and what organizational and temporal dynamics are essential. To do so, qualitative research through semi-structured interviews was conducted on the B2B firm in three different sectors. The study emphasised the significance of Internal Organizational Dynamics, Technological Innovation, Adaptability and Agility, Decentralized Strategy and Temporality for effective change management in strategy in response to the strategic upheaval. The study recommends effective alignment in strategic management by assessing the impact of strategic upheaval on the business both internally and externally. Lastly, it suggests that future studies should focus on new technological advancements. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/100201 |
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