University of Twente Student Theses
B2B data consultancy performed by SMEs for growth purposes : A systematic literature review
Swillens, Jan Hein (2024) B2B data consultancy performed by SMEs for growth purposes : A systematic literature review.
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| Abstract: | This paper guides SMEs in performing B2B data consultancy for growth purposes, based on a systematic literature review. It examines three key pillars: Strategy, Value and Fundament. Each pillar has essential sub-pillars, fourteen of those sub-pillars have been used in the research. The goal is to identify best practices, trends and challenges in data usage, highlighting areas that are well-researched and areas that need further exploration. A holistic approach of continuous learning is advised for effective data consultancy, in order to successfully help clients grow in becoming data-driven. |
| Item Type: | Essay (Bachelor) |
| Clients: | Little Rocket, Enschede, The Netherlands |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 50 technical science in general, 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/100225 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
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