University of Twente Student Theses
Exploring Economics Risks and Opportunities in Creative Industries Driven by Artificial Intelligence and EU Regulation
Fonseca, G. (2024) Exploring Economics Risks and Opportunities in Creative Industries Driven by Artificial Intelligence and EU Regulation.
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| Abstract: | Artificial intelligence is quickly coming to revolutionize how people receive entertainment, and moreover how they work. Understanding how this will influence market dynamics and the future of innovation processes is important to both regulators and workers alike. This paper dives into the legal efforts which the European Union has implemented to combat misuse of both AI and data, such as the AI Act as well as the General Data Protection Regulation. Then the paper takes a closer look into how this will affect the current structure of the music sector, utilizing theoretical frameworks such as Schumpeter’s Mark I and II. This study takes a quantitative approach, utilizing both a thematic content analysis for the legal documentation and an empirical case study which includes a discussion of a future scenario as a forecast method. Together, this study investigates how the policy discourse on Artificial Intelligence provides benefits and risks to the structural ecosystem of the music sector. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/100258 |
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