University of Twente Student Theses
The Future of the Sneaker Industry : What metaverse-driven business opportunities are likely to emerge for sneaker companies?
Koscinski, Lukasz (2024) The Future of the Sneaker Industry : What metaverse-driven business opportunities are likely to emerge for sneaker companies?
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| Abstract: | In recent years, there has been a growing hype around the concept of the metaverse. As new inventions surrounding the idea keep coming up, and the metaverse platforms, such as Roblox, are gaining popularity, more companies are starting to realise the potential for business growth that this concept carries. The sneaker industry is one of the industries that is likely to be strongly influenced by the emergence of the metaverse. This research paper aims to explore the potential business opportunities that the metaverse can create for sneaker companies. The outcomes are based on seven open interviews with experts on the topic, which have helped identify and explore numerous novel business opportunities in detail. The recognised opportunities have been grouped into seven categories. The identified categories turned out to be: Sales of virtual sneakers, Enhanced feedback, Improved product development, Brand interaction, Engaging advertisements, Increased personalisation, and Immersive shopping experience. Each of the categories has been analysed in a detailed and coherent manner. This research paper expanded the current knowledge about the potential for business growth that the metaverse holds for the sneaker industry, providing a comprehensive analysis of the metaverse-driven business opportunities that are likely to emerge in the foreseeable future. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 02 science and culture in general, 70 social sciences in general, 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/100272 |
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