University of Twente Student Theses
Fostering Sustainable Fashion Consumption : The Influence of University Education on Students
Liao, Qian (2024) Fostering Sustainable Fashion Consumption : The Influence of University Education on Students.
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| Abstract: | Nowadays, there is a growing interest in fostering sustainable fashion consumption due to the threats of climate change and increasing awareness of environmental responsibility. Even though many universities have integrated sustainability into their teaching programs, it remains to study how different education factors foster sustainable fashion consumption among students. The goal of this study is to investigate how students’ sustainable fashion consumption is influenced by educational elements. Elements include “Active on-and off-campus activities” and “Academic program adaptions”. Partial Least Squares Structural Equation Modeling (PLS-SEM) methodology was utilized to examine the relationship between sustainability educational components and students’ sustainable fashion consumption. All data was collected by an online structured survey from the Netherlands. 100 responses were analyzed with the SmartPLS4 software. This study confirmed the statistically significant impacts of specific educational elements on fostering sustainable fashion consumption, namely “Active on-and off-campus activities” and “Academic program adaptions”. Cultural background acts as a moderator in influencing students’ sustainable fashion consumption. This study makes theoretical and practical implications, by adding knowledge and insights to the sustainability education and fashion field. The result confirms the importance of specific sustainability educational elements “Active on- and off-campus activities” and “Academic program adaptations” in promoting sustainable fashion consumption. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 70 social sciences in general |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/100318 |
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