University of Twente Student Theses
Innovation supported sustainability by generation of a new business model
Bistriceanu, Iarina (2024) Innovation supported sustainability by generation of a new business model.
|
PDF
499kB |
| Abstract: | This research explores the design of an innovative business model, a trailer rental service, associated with a trailer manufacturer, aiming to achieve the Triple Bottom Line of social, environmental, and economic sustainability. The operation takes place in the context of an online platform, with similar characteristics to those of a shared platform and a collaborative consumption model, and uses Lean Canvas as a framework for identifying critical components such as customer segments and revenue stream. The analysis applies the Context-Intervention-Mechanism-Outcome (CIMO) logic to develop actionable strategies that ultimately contribute to the understanding of how a sharing model can offer a proposal for balancing profit with social and environmental responsibility in industries where sustainability is hard to implement and monitor. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/100329 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page