University of Twente Student Theses
"The Impact of Platform : Related Communication Factors on Crowdfunding Success"
Bivol, Daniela (2024) "The Impact of Platform : Related Communication Factors on Crowdfunding Success".
|
PDF
3MB |
| Abstract: | Crowdfunding platforms allow entrepreneurs to raise funds from a large number of people. On these platforms, communication plays a crucial role in attracting and maintaining investors, reducing information asymmetry issues, and signaling quality. Drawing on a dataset of 1,913 technology projects from Kickstarter, this paper examines specific communication strategies (updates, comments, FAQs, description length, videos, and images) and their impact on crowdfunding success. This research contributes to the crowdfunding and communication literature, provides insights into the current trends and practices, and provides actionable strategies for entrepreneurs, investors, and crowdfunding platforms. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 83 economics |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/100341 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page