University of Twente Student Theses

Login
As of Friday, 8 August 2025, the current Student Theses repository is no longer available for thesis uploads. A new Student Theses repository will be available starting Friday, 15 August 2025.

"The Impact of Platform : Related Communication Factors on Crowdfunding Success"

Bivol, Daniela (2024) "The Impact of Platform : Related Communication Factors on Crowdfunding Success".

[img] PDF
3MB
Abstract:Crowdfunding platforms allow entrepreneurs to raise funds from a large number of people. On these platforms, communication plays a crucial role in attracting and maintaining investors, reducing information asymmetry issues, and signaling quality. Drawing on a dataset of 1,913 technology projects from Kickstarter, this paper examines specific communication strategies (updates, comments, FAQs, description length, videos, and images) and their impact on crowdfunding success. This research contributes to the crowdfunding and communication literature, provides insights into the current trends and practices, and provides actionable strategies for entrepreneurs, investors, and crowdfunding platforms.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:83 economics
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/100341
Export this item as:BibTeX
EndNote
HTML Citation
Reference Manager

 

Repository Staff Only: item control page