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Robophobia in elderly care : An analysis of grey pressure, technology exposure and age.

Flink, Sander (2024) Robophobia in elderly care : An analysis of grey pressure, technology exposure and age.

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Abstract:The elderly population is growing, and this puts pressure onto health- and social care systems. While social robots present an opportunity to tackle this problem, the public perception towards using robots in care domains in Europe is low. Unfortunately, especially the older age groups are negative towards this idea. This research investigates the relationship between the public’s perception on using robots in elderly care and age with a specific focus on the influence of demographic factors within a country as well as the general role of technological exposure. Also, the observed differences between European countries are investigated. Through a quantitative data analysis and literature review, the causes and potential solutions to this problem are discussed. For the data analysis, primary sources are the Eurobarometer survey conducted by the European commission as well as general demographic data from Eurostat and Statista. It appears that both older people and those with limited exposure to technology tend to have an increased fear for robots in elderly care. Proactively increasing exposure and investing in innovation reduces these current fears while new generations might experience different perceptions. This paper presents and discusses these findings in detail.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:70 social sciences in general
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/100352
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