University of Twente Student Theses
To what extent does Fear of Missing Out (FoMO) influence social media users to make spontaneous travel decisions?
Ukhabova, Elena (2024) To what extent does Fear of Missing Out (FoMO) influence social media users to make spontaneous travel decisions?
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| Abstract: | In today’s digital age the concept of Fear of Missing Out has emerged as an important psychological phenomenon. This study investigates the extent to which FoMO influences social media users to make spontaneous travel decisions. This research investigates the direct relationship between FoMO and travel behavior, considering social media usage as the mediating variable, and psychological traits as the moderator variable. This research was conducted by distributing online survey, after which 102 people participated in the study. Contrary to the expected hypothesis the study showed that FoMO does not significantly affect social media usage, and psychological traits do not moderate the relationship between FoMO and spontaneous travel decision. In this research the complexity of FoMO is highlighted, as the data did not show high statistical significance to prove the hypotheses. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 71 sociology |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/100353 |
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