University of Twente Student Theses
Towards Greener Tech : Investigating University Students' Intentions to Purchase Sustainable Smartphones.
Veldscholten, Stan (2024) Towards Greener Tech : Investigating University Students' Intentions to Purchase Sustainable Smartphones.
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| Abstract: | Sustainable smartphone consumption can support the battle against the rising e-waste generation worldwide. This paper aims to examine university students’ perceptions of sustainable smartphones and determine the factors influencing students’ purchase intentions towards these products. Drawing on the Theory of Planned Behavior, this study investigates the influence of Environmental Consciousness, Perceived Consumer Effectiveness, and Perceived Quality Risk. A survey was conducted involving 121 university students from various countries around the world. Utilizing Partial Least Squares Structural Equation Modeling, the findings indicate that Environmental Consciousness and Perceived Consumer Effectiveness have a positive influence on students’ purchase intentions for sustainable smartphones, while the relationship between Perceived Quality Risk and purchase intention was negative. The results of this thesis provide managers with valuable insights into university students’ behavioral intentions toward sustainable smartphones, helping them develop effective marketing campaigns. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 43 environmental science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/100361 |
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