University of Twente Student Theses
Coping with Climate Change : Understanding the Influence of Fear-Inducing Media Representations
Omar Maroof, Samua (2024) Coping with Climate Change : Understanding the Influence of Fear-Inducing Media Representations.
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| Abstract: | This study investigate whether fear-inducing media representation of climate change leads to avoidant coping behaviour on climate related issues. It was expected that the participants tend towards an avoidance coping strategy after getting exposed to the negative, specifically fear-inducing, communication style about climate change. Additionally, it was expected that the relationship between negative communication style and avoidance coping is mediated by the emotion of anxiety. In case the expectations meet, this study aims to advance research in the realm of media portrayal to investigate for more effective styles of communication on the topic climate change, that motivates the audience to actively engage into climate benefitting behaviour. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 77 psychology |
| Programme: | Psychology BSc (56604) |
| Link to this item: | https://purl.utwente.nl/essays/100388 |
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