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The Digital Life : Exploring News Consumption Patterns in Gen Z

Hartmann, D.E. (2024) The Digital Life : Exploring News Consumption Patterns in Gen Z.

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Abstract:Modern technologies have become deeply embedded into contemporary society. This ever-changing media landscape has implications for how individuals consume content. With various options available, traditional news content is often side-lined and consumption for entertainment purposes takes precedence. This study intends to shed light on how Gen Z describe their experiences and consumption patterns with regards to societal topics. To achieve this, an exploratory and qualitative approach is adopted using semi-structured interviews with Gen Z. The in-depth responses are then analyzed using descriptive phenomenology. The study found that Generation Z recognizes the importance of staying informed. However, their experiences with news have been tainted by media mistrust and COVID-19. The relationship is marked by negativity, resulting in lower consumption. Gen Z members show a high need for positivity, which traditional news coverage fails to do. Nonetheless, they remain open to trying new formats that incorporate more balanced reporting of topics. The findings indicate that the way news is currently being presented does not suit the needs of the younger audiences. To enhance news engagement in younger generations, news outlets could integrate more positive content and rebuild their trustworthiness. Overall, this may lead to a more informed and interconnected society.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies
Programme:Communication Studies BSc (56615)
Link to this item:https://purl.utwente.nl/essays/100433
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