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Extension on Examining Factors that Undermine Privacy Risk Perception and Protective Behaviour Concerning Smart Speakers

Döring, A. (2024) Extension on Examining Factors that Undermine Privacy Risk Perception and Protective Behaviour Concerning Smart Speakers.

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Abstract:Smart homes, and especially smart speakers, have become more and more popular during the last years, bringing many advantages. Whereas, they also have some disadvantages including privacy risks for the user. The goal of this study was to gain more insight into antecedents of privacy risk perception and protective behaviours around smart speakers. For this, the study retested the factors of Hapke’s (2023) study and extended the proposed model with the new factors, from looking at the Protection Motivation Theory (PMT) and the Theory of Planned Behaviour, for which new measures were developed. To identify the relationship between the variables an online survey was conducted that included Hapke’s independent variables perceived enjoyableness, perceived usefulness, trust in smart speaker companies, nothing to hide beliefs, resignation towards lack of privacy, and privacy self-efficacy and the dependent variable privacy risk perception. Additionally, the new independent variables, possession period of a smart speaker, injunctive norm, descriptive norm, and perceived effort needed to adjust privacy settings, as well as the dependent variable protective behaviours, were included. The sample consisted of 99 individuals between 18 and 65 years, mainly from Germany. The results reveal the strongest predictor for undermining privacy risk perception was trust in smart speaker companies. The strongest predictor diminishing protective behaviours was nothing to hide beliefs, while the strongest predictor increasing protective behaviours was social norm. These results can serve for more insight into the antecedents of privacy risk perception and protective behaviours while more research is needed to investigate protective behaviours more and develop interventions. .
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:https://purl.utwente.nl/essays/100479
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