University of Twente Student Theses
Navigating the AI Hype: Exploring Ecuadorian Residents Perspectives and Acceptance Towards AI
Ivich Jijón, M. (2024) Navigating the AI Hype: Exploring Ecuadorian Residents Perspectives and Acceptance Towards AI.
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| Abstract: | Artificial Intelligence (AI) is a technology that continues to impact society globally. Previous research has found that media coverage has the ability to shape public opinion. Despite the global utilization of AI, research mainly focused on Western societies to understand the role of media in shaping public perceptions. Moreover, research has not explored the perceptions from other contexts. This study aimed to bridge this gap and studied an Ecuadorian context instead. This study aimed to gain insights into AI in a Global South context by investigating the role media coverage plays in the awareness and understanding, perception, and acceptance of AI technologies among Ecuadorian residents. For this study, 20 semi-structured interviews were conducted. The interviews explore individuals’ perceived knowledge, perceptions, exposure to media coverage, trust, and acceptance with regards to AI technologies. Moreover, participants shared they are familiar with the term AI, however, they claim to have low levels of awareness, understanding, and trust regarding AI. Moreover, interviewees comment they see AI positive even though they lack interaction with and exposure to AI information. In conclusion, interviewees expressed a need to implement more transparent media coverage, government initiatives, and education plans in Ecuador so the public can use AI to their advantage. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 02 science and culture in general, 05 communication studies, 70 social sciences in general |
| Programme: | Communication Studies BSc (56615) |
| Link to this item: | https://purl.utwente.nl/essays/100480 |
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