University of Twente Student Theses
Changing Misconceptions about Animals : an Intervention to Reduce Speciesism
Isfort, Viktoria (2024) Changing Misconceptions about Animals : an Intervention to Reduce Speciesism.
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| Abstract: | Underestimating the mental abilities of animals is a key aspect of speciesism, especially apparent in meat eaters. The consumption of meat and other animal products has gravitating consequences for animal welfare, the environment, world hunger, and health. This study therefore investigates how to lower speciesist attitudes and intentions to harm animals through an intervention that addresses misconceptions. A total of 417 participants were recruited using multiple sampling methods. 241 participants who met the inclusion criteria and finished the questionnaire, either watched or did not watch a video that addressed misconceptions about animal abilities. Afterwards, they filled out a speciesist attitudes scale and a scale that measured their intention to change their behaviour towards less animal harm. The findings indicated that there is no significant difference between the intervention and the control condition for both the speciesist attitudes and the behaviour intention scale. Therefore, both hypotheses were rejected. The study highlights the importance of future research in order to investigate more factors like education about the life-stock sector, demographics, and a closer look at how speciesist attitudes develop to find an intervention that can address speciesist attitudes scores and hopefully increase behaviour intentions. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 77 psychology |
| Programme: | Psychology BSc (56604) |
| Link to this item: | https://purl.utwente.nl/essays/100497 |
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