University of Twente Student Theses
The battle for bucks : A study on gamers' willingness to purchase microtransactions in Battle Royale games.
Jahn, F.J. (2024) The battle for bucks : A study on gamers' willingness to purchase microtransactions in Battle Royale games.
|
PDF
615kB |
| Abstract: | This study aimed to investigate factors influencing the purchase intention among gamers for microtransactions in Battle Royale games. A survey was conducted (N = 94) and analyzed to find the factors that have the potential to increase purchase intention. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies, 70 social sciences in general |
| Programme: | Communication Studies BSc (56615) |
| Link to this item: | https://purl.utwente.nl/essays/100516 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page