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The battle for bucks : A study on gamers' willingness to purchase microtransactions in Battle Royale games.
Jahn, F.J. (2024) The battle for bucks : A study on gamers' willingness to purchase microtransactions in Battle Royale games.
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Abstract: | This study aimed to investigate factors influencing the purchase intention among gamers for microtransactions in Battle Royale games. A survey was conducted (N = 94) and analyzed to find the factors that have the potential to increase purchase intention. |
Item Type: | Essay (Bachelor) |
Faculty: | BMS: Behavioural, Management and Social Sciences |
Subject: | 05 communication studies, 70 social sciences in general |
Programme: | Communication Studies BSc (56615) |
Link to this item: | https://purl.utwente.nl/essays/100516 |
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