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The battle for bucks : A study on gamers' willingness to purchase microtransactions in Battle Royale games.

Jahn, F.J. (2024) The battle for bucks : A study on gamers' willingness to purchase microtransactions in Battle Royale games.

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Abstract:This study aimed to investigate factors influencing the purchase intention among gamers for microtransactions in Battle Royale games. A survey was conducted (N = 94) and analyzed to find the factors that have the potential to increase purchase intention.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:05 communication studies, 70 social sciences in general
Programme:Communication Studies BSc (56615)
Link to this item:https://purl.utwente.nl/essays/100516
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