University of Twente Student Theses
Breaking the Mirror : The Impact of Exposure to Instagram Body Positive Image Content versus Ideal Body Image Content on Social Comparison behaviors and Self-Esteem levels among Young Adults
Gambelli, Chiara (2024) Breaking the Mirror : The Impact of Exposure to Instagram Body Positive Image Content versus Ideal Body Image Content on Social Comparison behaviors and Self-Esteem levels among Young Adults.
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| Abstract: | Social media platforms like Instagram often showcase idealized body images, increasing social comparison and decreasing self-esteem among individuals aged 18 to 35. The body positivity movement on Instagram encourages acceptance of diverse appearances to counter unrealistic beauty standards. This study examines the effects of exposure to body positive versus ideal body image content on Instagram on social comparison behaviors and self-esteem levels of young adults. The study used a quantitative research design and collected 179 responses from participants aged 18 and 35 years (Mage = 22.04, SD = 3.29). Participants were randomly assigned to one of two groups: one viewed 20 posts with ideal body image content (n = 88), and the other viewed 20 posts with body positive image content (n = 91). They completed questionnaires on social comparison behaviors and self-esteem before and after exposure. Statistical analyses were conducted using R. No significant differences in appearance comparison were found between pre- and post-exposure in both groups. However, significant differences were observed in self-evaluation and self-esteem levels. Exposure to body positive images on Instagram increased appearance comparison but also boosted self-esteem and positive self-evaluation. Ideal body image content did not significantly affect self-esteem and did not lead to a considerable increase in appearance comparison. These findings are relevant for mental health professionals and social media platforms to enhance users’ body image and self-esteem. The body positivity movement should focus on reducing comparison behaviors and promoting self-esteem. Future research should include larger, culturally diverse samples and assess participants’ pre-existing attitudes toward body image. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies BSc (56615) |
| Link to this item: | https://purl.utwente.nl/essays/100529 |
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