University of Twente Student Theses
Who Supports Corporate Political Advocacy? A Quantitative Study of Public Expectations
Krumbeck, J.M. (2024) Who Supports Corporate Political Advocacy? A Quantitative Study of Public Expectations.
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| Abstract: | Corporate Political Advocacy (CPA), in which corporations take positions on controversial socio-political issues to promote social change, is a relatively new phenomenon with underexplored antecedents. This research aims to examine the relationship between personal characteristics and public expectations of CPA. Specifically, it analyses the relationship between Socially Responsible Consumption (SRC), perceived discrimination, political orientation and demographics, while controlling for perceptions of CPA motives. For this,an online survey was conducted (N = 191). Exploratory factor analysis revealed that CPA consists of three factors: a) social change, b) political involvement, and c) taking action. Multiple linear regression was performed on each factor of CPA, followed by a brief analysis of qualitative responses. The findings indicate that participants' expectations varied across the three dimensions of CPA. Furthermore, SRC significantly predicted expectations of both social change and political involvement. Perceived discrimination also significantly affected expectations towards political involvement. The findings suggest that CPA may consist of multiple dimensions, which need to be further explored. Personal characteristics such as level of SRC and perceived discrimination influence expectations of CPA. While individuals are generally supportive of social change as seen in CSR, they are more hesitant about companies engaging in controversial socio-political issues. Companies need to carefully consider and strategically plan their involvement in CPA if they decide to do so. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies BSc (56615) |
| Link to this item: | https://purl.utwente.nl/essays/100547 |
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