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Investigating the effects of powerlessness, privacy as a value and surveillance anxiety on privacy risk perception and protective behaviors in the context of smart speakers

Shepherd, J.J. (2024) Investigating the effects of powerlessness, privacy as a value and surveillance anxiety on privacy risk perception and protective behaviors in the context of smart speakers.

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Abstract:The use of smart speakers has become increasingly popular in recent years, partially due to their practical benefits. Like any other new technology, the public perception of smart speakers has produced varied opinions, with a very common one referring to the potential risks associated with the use of smart speakers. The aim of the current study is to further investigate different factors influencing privacy risk perception and protective behaviors based on a model created by Hapke (2023). Her predictors were included in the study, while three additional variables were added, namely, powerlessness, privacy as a value and surveillance anxiety. The data collection consisted of an online survey, with a sample including 117 participants. Participants were between the ages of 18 to 65, with most of them being German, both owning and not owning a smart speaker. The results showed a positive correlation between privacy as a value and protective behaviors, and between surveillance anxiety and privacy risk perception and protective behaviors. The regression analysis revealed a significant effect of surveillance anxiety on both privacy risk perception and protective behaviors. The findings of this study suggest that surveillance anxiety can be a valuable addition to the preexisting model by Hapke (2023). Keywords: privacy, smart speakers, privacy risk perception, protective behaviors, surveillance anxiety
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:77 psychology
Programme:Psychology BSc (56604)
Link to this item:https://purl.utwente.nl/essays/100583
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