University of Twente Student Theses
Influencing Healthy Choices in Online Food Delivery Apps : The Impact of Nature Nudges and Dietary Guide Boosts
Rivani, Safira (2024) Influencing Healthy Choices in Online Food Delivery Apps : The Impact of Nature Nudges and Dietary Guide Boosts.
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| Abstract: | Background: Poor dietary choices significantly contribute to non-communicable diseases (NCDs), particularly in low-middle-income countries like Indonesia. However, the impact of Online Food Delivery (OFD) platforms on food choices remains underexplored. Natural elements have been shown to influence healthier behaviors by improving cognitive restoration, and may act as effective nudges. On the other hand, an alternative approach namely boosting aims to enhance competencies rather than leveraging cognitive deficiencies. This study investigates how nature nudges and dietary guide boosts interventions in OFD apps affect consumers' healthy food choices and the moderating role of health consciousness. Method: This 2x2 study simulated an OFD app with 170 Indonesian participants aged 18 and above. Participants completed a shopping task, and the questionnaire. Key variables included healthy purchase intention, awareness of intervention intention, competence, perceived restorativeness, perceived knowledge, and health consciousness. Data were analyzed using two-way ANOVA, chi-square tests, Pearson correlations, and descriptive statistics in SPSS. Results: Dietary guides improved competence in choosing healthier food. Nature nudges did not enhance perceived restorativeness nor significantly influence purchase intentions. No significant interaction was observed, indicating the effects of dietary guides were more pronounced. Participants’ health consciousness did not moderate the effect of nudging or boosting. Conclusion: This research highlights the need for Indonesian OFD apps to promote healthier choices beyond pricing strategies and calls for standardized national health policies to regulate dietary information and choice environments in OFD apps |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Studies MSc (60713) |
| Link to this item: | https://purl.utwente.nl/essays/100602 |
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