University of Twente Student Theses
Understanding Deceptive Behavior on LinkedIn: The Influence of Psychological Factors and LinkedIn Usage Patterns
Lee, Seonmin (2024) Understanding Deceptive Behavior on LinkedIn: The Influence of Psychological Factors and LinkedIn Usage Patterns.
|
PDF
1MB |
| Abstract: | Deception, driven by psychological factors, is prevalent on social media, where usage patterns frequently moderate these relationships. Despite LinkedIn’s prominence in professional networking, its relationship with deceptive behavior and underlying psychological motives remain understudied compared to other platforms. Thus, this study examines the relationship between psychological factors (need for approval, impression management, and self-esteem) and deceptive behavior on LinkedIn, and how LinkedIn usage patterns moderates this. An online questionnaire was conducted with 150 participants aged 18 to 60 (Mage = 26.2, SD = 7.75), assessing demographics, psychological factors, deceptive behavior, and LinkedIn usage patterns. Regression analyses investigated the impacts of need for approval, impression management, and self-esteem on deceptive behavior on LinkedIn, and LinkedIn usage patterns’ moderating effect. Results revealed a significant negative relationship between impression management and LinkedIn deception, contrary to the initial expectation of a positive relationship. No significant effects were observed for other psychological factors or moderation effects. Limitations include most scales used were designed for different platforms, lacking adaptation for LinkedIn, and most participants reported rare or no daily LinkedIn use, potentially limiting sample appropriateness. Future research should consider recruiting more active LinkedIn users and employing peer-review, Q-sort technique, or expert validation to improve scale relevance. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 70 social sciences in general |
| Programme: | Communication Studies BSc (56615) |
| Link to this item: | https://purl.utwente.nl/essays/100666 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page