University of Twente Student Theses
Viewers’ Experiences of Watching the Environmental Science-fiction Film Avatar the Way of Water: Text Mining Analysis of Human Nature Connection Talk
Heuvel, I.M. van den (2024) Viewers’ Experiences of Watching the Environmental Science-fiction Film Avatar the Way of Water: Text Mining Analysis of Human Nature Connection Talk.
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| Abstract: | This study explored the potential Human-Nature Connection (HNC) heightening power of environmental films by studying how viewers of the environmental science-fiction film “Avatar: The Way of Water” (ATWoW) describe HNC-related subjects when talking about their experience with watching ATWoW in an online community. A mixed methodology was applied in which both topic modeling and grounded theory were utilized to analyse viewers online textual responses. Viewers discussed four subjects: transportation, awe, relationships, and reflection on ATWoW. These subjects were compared to five HNC-dimensions: material, experiential, cognitive, emotional, and philosophical HNC. In addition, these subjects were compared to three theorized HNC-heightening pathways: reduced resistance to environmental messages, interactions with audience identity, and meaningful media experiences. Interestingly, this comparison highlighted four factors: transportation, hope, community, and reflection, which seemed to be intricately connected with the five HNC-dimensions and with various HNC-heightening mechanisms inherent in the three pathways. Overall, HNC-heightening mechanisms across the three pathways seemed to be highly interconnected, which seems to suggest that these mechanisms are better represented as elements of one network, rather than as elements inherent in three separate pathways. Further empirical research is needed to elaborate on the potential and specifics of this network vision. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 43 environmental science, 77 psychology |
| Programme: | Psychology MSc (66604) |
| Link to this item: | https://purl.utwente.nl/essays/100822 |
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