University of Twente Student Theses
Beyond the goal : the factors and patterns determining overfunded Kickstarter campaigns
Toshev, Yordan (2024) Beyond the goal : the factors and patterns determining overfunded Kickstarter campaigns.
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| Abstract: | Crowdfunding is an effective method for young enterprises to raise capital for the development of novel products or services. One of these crowdfunding platforms is Kickstarter where backers (people willing to help) can donate money in order to help with the development process while in return they can get varying rewards based on the amount they contributed. With a relatively high average success rate (campaigns meeting their funding goal) of above 40%, there is one selection of campaigns on the platform that are often overlooked - overfunded campaigns. This research aims to provide insights into the factors that contribute to overfunding while making sure to identify any relevant characteristics in those campaigns. To do so a literature review is done to identify the factors driving success in crowdfunding. Then the factors are used as a priori codes in a qualitative content analysis and patterns are identified along the way. The results show that overfunded campaigns excel in the quality of their materials and backer’s communication while utilizing strategies that keep the campaigns relevant even after they reach their initial goal. |
| Item Type: | Essay (Bachelor) |
| Faculty: | EEMCS: Electrical Engineering, Mathematics and Computer Science |
| Subject: | 01 general works, 70 social sciences in general, 83 economics |
| Programme: | Business & IT BSc (56066) |
| Link to this item: | https://purl.utwente.nl/essays/100961 |
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