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The Dual Nature of Deepfakes : An Analysis of the Deepfake Discourse in the USA : Benefits, Threats, Challenges, and Solutions

Patz, J. (2024) The Dual Nature of Deepfakes : An Analysis of the Deepfake Discourse in the USA : Benefits, Threats, Challenges, and Solutions.

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Abstract:This bachelor thesis aims to investigate how political actors in the USA perceive deepfakes in the period from 2020 to 2024 with a view to benefits, threats, and challenges, as well as potential solution strategies to combat the threats and challenges posed by deepfakes. To achieve results and identify direct meanings as well as uncover underlying assumptions, qualitative content analysis will be used on different types of documents, such as policy documents, legal texts, transcripts, and media articles. A coding scheme will be provided that operationalizes the core concepts, and the software ATLAS.ti will be used to analyze the collected data. The findings of the analysis uncover a dual nature of deepfakes: while deepfakes may have beneficial uses in the entertainment and healthcare industries, political actors predominantly emphasize the threats posed by deepfakes to democracy, society, and individuals, for example, threats to national security, manipulation, disinformation, psychological damage to individuals, or the erosion of trust from society in democracy. The threats and challenges arising from deepfakes are to be combated by a multi-faceted solution strategy that includes more than a single solution. Political actors highlight collaboration, education campaigns, regulatory measures, etc. as solutions.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Programme:Management Society and Technology BSc (56654)
Link to this item:https://purl.utwente.nl/essays/101200
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