University of Twente Student Theses
Exploring Cultural Differences among Supermarket Employees in Spain and Lithuania
Jadenkus, Augustinas (2024) Exploring Cultural Differences among Supermarket Employees in Spain and Lithuania.
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| Abstract: | This research delves into the differences, in culture among supermarket workers in Spain and Lithuania. With the use of structured interviews, with employees from both countries, the study examines variations in communication styles, management approaches, work motivation, social interactions, customer engagement, and cultural adaptation. The results show that Spanish employees, display to have a more open and direct communication style, a collaborative management method and value informal social interactions influenced by cultural norms such as sobremesa and convivencia. On the other hand, Lithuanian employees lean towards reserved communication styles, hierarchical management approaches and structured social activities that align with a more cautious and risk-averse cultural perspective. While some findings are consistent with Hofstede’s cultural dimensions theory, such as Spain’s collectivism and Lithuania’s focus on reliability are notable inconsistencies. Practical implications include tailoring management strategies to bridge cultural gaps and improve workplace cohesion. Further research should expand the geographic coverage and incorporate quantitative methodologies to validate the findings. This study contributes to the knowledge of cross-cultural management in the retail industry and offers insights into enhancing teamwork, among multicultural teams and improving customer service practices. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 02 science and culture in general, 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/101345 |
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