University of Twente Student Theses
Metaverse Seoul and New York: A Comparative Discourse Analysis
Borsch, J. P. (2024) Metaverse Seoul and New York: A Comparative Discourse Analysis.
|
PDF
633kB |
| Abstract: | This thesis examines the differences between two metaverse city discourses. Urban environments are going to be the most important areas for solving problems on a global scale, as an increasing percentage of people on Earth live in cities. The smart city discourse is increasingly steering towards the solution to all problems and so is its new form of the metaverse city. The metaverse city discourse is coming from novel technologies of the fourth industrial revolution, receiving significant scholarly optimism. By performing a comparative critical discourse analysis, the metaverse city discourses of frontrunners New York and Seoul will be laid out, after which they will be compared. Results have shown that the ideologies around the metaverse city discourse differ greatly. Where Seoul’s discourse is marked by the presence of government control with an urban service delivery-focused ideology, New York’s corporate context drives a discourse arena marked by corporate pluralism with neoliberal ideologies that live freely due to a lack of governance. Both techno-optimistic rhetorics are countered by minor actors from the media or civilians, as they question the power of big tech companies and tax-money investments, but these ideologies do not prevail in the discourse. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 88 social and public administration |
| Programme: | Management Society and Technology BSc (56654) |
| Link to this item: | https://purl.utwente.nl/essays/101563 |
| Export this item as: | BibTeX EndNote HTML Citation Reference Manager |
Show download statistics for this publication
Show download statistics for this publicationRepository Staff Only: item control page