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Success Factors for Retaining Volunteers in Cultural non-profit Third Places: A Case Study on Tankstation Cultural Filling Point

Le, D.T. (2024) Success Factors for Retaining Volunteers in Cultural non-profit Third Places: A Case Study on Tankstation Cultural Filling Point.

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Abstract:Recognizing the positive influence of Cultural Non-profit Third Places in terms of volunteers’ and the local community’s well-being, it is then important the explore the factors that contribute to the success of retaining volunteering in these places. Tankstation Cultural Filling Point, as a typical example of a cultural non-profit third place, run by volunteers, with unique characteristics, is chosen as a case study. The study applied a qualitative approach, specifically using in-depth interviews, from which the data were analyzed using thematic coding in ATLAS.ti. Factors such as volunteer motivation, satisfaction, retention, commitment, and incentives were explored. Findings indicate that the success in retaining volunteers could be influenced by three main organizational factors: Being able to create a safe and inclusive community, the organizational culture of recognition, and the organization’s offer of programs and opportunities for growth. Keywords: Volunteer satisfaction, volunteer motivation, volunteer retention, non-profit third places, cultural non-profit
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:02 science and culture in general, 05 communication studies
Programme:Communication Studies BSc (56615)
Link to this item:https://purl.utwente.nl/essays/101581
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