University of Twente Student Theses
Green Startup's Eco-Innovation Strategy: A Lean Startup Approach
Schuhmann dos Santos, A.J. (2024) Green Startup's Eco-Innovation Strategy: A Lean Startup Approach.
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| Abstract: | Green startups are at the forefront of initiating a societal transition toward a greener and more competitive economic model by developing and spreading radical eco-innovations. This study explores green startups’ eco-innovation activities through semi-structured interviews to describe and provide insights into their eco-innovation strategies. The results found that green startups follow a three-phase approach derived from the lean startup methodology to identify, build, and exploit green opportunities. A notable observation highlights that green startups address their environmental objectives sequentially through three iterative cycles, starting from the products’ environmental benefits and ending with setting up sustainable operations. The success of green startups’ environmental objectives is greatly influenced by industry stakeholders who provide essential information, resources, and capabilities (manufacturing, distribution, recovery), and engage in prototype evaluations. This study contributes to the growing eco-innovation literature through key findings and 6 propositions, and provides valuable insights to managers and policy-makers to engage and support eco-innovation development and adoption. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/101587 |
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