University of Twente Student Theses
Instagram's Role in Shaping Germany's Cannabis Policy How does the public discussion through Instagram influence the policy agenda of cannabis legalisation in Germany?
Tegge, Franja (2024) Instagram's Role in Shaping Germany's Cannabis Policy How does the public discussion through Instagram influence the policy agenda of cannabis legalisation in Germany?
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| Abstract: | This paper analyses how public engagement on Instagram influences the agenda-setting for cannabis legalisation in Germany, using concepts like agenda-setting, framing, and priming. The applied methodology comprises an analysis through coding of Instagram comments under selected posts and three interviews with diverse members of the Health Committee. Within the comment analysis, the focus is on the dominant discussed topics and the overall sentiments towards German cannabis legalisation. The interview results aimed to observe how the politicians perceived the discussion on Instagram and to get insights into the influence of the public discussion on the Health Committee The results are contextualised within the theoretical frameworks, thereby elucidating the role of social media in contemporary political communication. Leading to the study's key findings, indicate that public debate on Instagram exerted a considerable influence on the content and formulation of cannabis legislation. Altogether, this aims to address a gap in the existing literature by focusing on the impact of social media on policymakers, offering limited insights into how Instagram shape policy agendas in modern politics. All of this together led to the conclusion that the public discussion on Instagram dominates the media agenda of politicians rather than the agenda of cannabis legalisation. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Programme: | Management Society and Technology BSc (56654) |
| Link to this item: | https://purl.utwente.nl/essays/101684 |
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