University of Twente Student Theses
The road from strategy to reality: A Q-method Study of employee prioritization during strategy implementation
Morosanu, Dora Ioana (2024) The road from strategy to reality: A Q-method Study of employee prioritization during strategy implementation.
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Abstract: | Aiming to increase awareness and knowledge around strategy implementation, this study investigates how contemporary organizations effectively navigate this strategic process. It examines how organizational aspects commonly linked to successful strategy implementation are perceived by the individuals responsible for its execution. Through a case-study using the Q-methodology, the research identified two possible approaches to prioritizing these factors. Individuals emphasizing regulatory adherence and internal process monitoring may tend to focus less on adapting to competitors’ activity or market dynamics. Similarly, employees valuing an organizational culture based on trust, strategic alignment, and proper resource allocation may attribute less importance to compensation systems and process monitoring. Additionally, the findings revealed factors that were ranked similarly among all employees, regardless of their characteristic prioritization preferences. This enhances the understanding of strategy implementation as a process, by introducing a unique perspective pertaining to the implementers. The findings suggest that factors contributing to effective strategy implementation are perceived and navigated differently by employees, which ultimately influence their efforts during the process. This study highlights the complex interplay of organizational aspects and the variability of implementation outcomes. This poses the need for companies to diversify their focus areas during strategic management, which can be fostered by considering the viewpoints of the executive actors. |
Item Type: | Essay (Bachelor) |
Faculty: | BMS: Behavioural, Management and Social Sciences |
Subject: | 05 communication studies |
Programme: | Communication Studies BSc (56615) |
Link to this item: | https://purl.utwente.nl/essays/101805 |
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