University of Twente Student Theses
Decarbonizing Maritime Shipping in the EU: A PESTLE and MICMAC Factor Analysis of Green Ammonia (e-NH3) Adoption Using Rogers' Innovation Decision Process
Syed, Zamin (2024) Decarbonizing Maritime Shipping in the EU: A PESTLE and MICMAC Factor Analysis of Green Ammonia (e-NH3) Adoption Using Rogers' Innovation Decision Process.
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| Abstract: | This thesis analyzes the PESTLE factors influencing the adoption of green ammonia (e-NH3) as an alternative fuel for the EU’s maritime fleet, focusing on the persuasion stage of Rogers’ innovation-decision process. A literature review highlighted the dominance of traditional fuels and the maritime sector’s high emissions, emphasizing the need for sustainable alternatives like e-NH3, which offers no CO2 emissions throughout its supply chain and combustion. Content analysis of literature from the Scopus database, supplemented by interviews with 11 experts, identified 26 PESTLE factors impacting e-NH3 adoption. These factors were categorized using LIPSOR’s MICMAC software into independent, moderate, and dependent categories. The study outlines steps for the EU to progress through Rogers' innovation-decision stages, highlighting the importance of regulatory development, social acceptance, and pilot projects. Integrating PESTLE into the innovation-decision process provides holistic insights into EU maritime policy and industry decisions. Despite limitations, this research offers strategic recommendations for the EU to facilitate e-NH3 adoption, aligning with climate goals, economic resilience, and energy security, positioning e-NH3 as a sustainable maritime fuel. Future research could combine PESTLE with models like TAM or TPB to study alternative fuel adoption across various sectors. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 02 science and culture in general, 43 environmental science, 70 social sciences in general |
| Programme: | Environmental and Energy Management MSc (69319) |
| Link to this item: | https://purl.utwente.nl/essays/101970 |
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