University of Twente Student Theses
My Boss is Only Funny In-Person : Connecting Leader Humour and Multimodality
Tan, V.K.L. (2024) My Boss is Only Funny In-Person : Connecting Leader Humour and Multimodality.
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| Abstract: | This study examines the effect of multimodal communication on leader humour. With digital communication channels (modes) becoming increasingly prevalent in workplaces, understanding how leader humour translates across these mediums is essential. The research explores how leader humour, typically effective in face-to-face (FTF) interactions, is perceived and its impact when conveyed through computer-mediated communication (CMC) channels such as emails, text messages, and video calls. Employing a mixed-methods approach, the study collects both qualitative and quantitative data to assess the effects of leader humour on positive employee outcomes, specifically leader-member exchange (LMX), work engagement, and leader trust. Study I utilised focus groups and long-answer surveys (N=13) to formulate hypotheses on the relationships between multimodality, leader humour, and positive employee outcomes, where communication channel strength moderates the relationship between leader humour style and positive employee outcomes. Study II utilised a multiple-choice survey (N=74) to test these hypotheses. Contrary to the theoretical expectation that the communication medium would moderate the relationship between leader humour and positive employee outcomes, the findings reveal no empirical evidence to support this hypothesis. Several potential explanations for this result are discussed. This study contributes to the existing research on humour and leadership by incorporating the dimension of multimodal leader humour. |
| Item Type: | Essay (Bachelor) |
| Faculty: | ITC: Faculty of Geo-information Science and Earth Observation |
| Subject: | 02 science and culture in general, 70 social sciences in general, 85 business administration, organizational science |
| Programme: | Technology and Liberal Arts & Sciences BSc (50427) |
| Link to this item: | https://purl.utwente.nl/essays/102256 |
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