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Forecasting cash flows for a Product-as-a-Service startup

Lente, N.E. van (2024) Forecasting cash flows for a Product-as-a-Service startup.

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Abstract:This thesis examines the financial challenges faced by Company-X, a startup offering an innovative e-mobility Product-as-a-Service (PaaS). The company is struggling with cash flow issues because initial payments from customers do not cover its PaaS upfront costs. The research aims to develop a flexible financial model to address these challenges and ensure insights for financing options as the company prepares for market launch. The proposed model suggests that a combination of equity financing and financial leasing can be an effective strategy. Equity financing provides the initial capital, while financial leasing helps manage ongoing cash flow. However, success depends on key factors like profit margins, lease terms, and the amount of equity raised. Recommendations include updating the model regularly and conducting additional research on product value and margin optimization. In conclusion, using this flexible financial model can help Company-X achieve financial stability and successfully transition from pilot testing to full market launch.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:85 business administration, organizational science
Programme:Industrial Engineering and Management BSc (56994)
Link to this item:https://purl.utwente.nl/essays/102732
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