University of Twente Student Theses
Improving Market Intelligence : Developing a Centralised Knowledge System to Foster Data-Driven Decision-Making
Veth, M.G.S. (2024) Improving Market Intelligence : Developing a Centralised Knowledge System to Foster Data-Driven Decision-Making.
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| Abstract: | This research was conducted at Company X, examining the topic of market intelligence and information management. This organisation aims to foster a culture of informed decision-making initiatives. In today's information-rich environment, organisations encounter vast amounts of data daily, including external business intelligence. When utilised appropriately, this information facilitates informed decision-making. However, within Company X, the current methods of managing information and knowledge are fragmented, inconsistent and lack a centralised system. These inadequacies result in inefficiencies such as data loss, duplicate documents and efforts, and ineffective data-driven decision-making due to inaccessible and unavailable data. Consequently, the need for developing an advanced knowledge management system arises to streamline processes, enhance data accessibility and stimulate data-driven decision-making initiatives. This research provides a comprehensive framework that serves as a guideline for establishing enterprise-wide content management systems with a particular focus on the external business environment of organisations. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 58 process technology |
| Programme: | Industrial Engineering and Management BSc (56994) |
| Link to this item: | https://purl.utwente.nl/essays/103027 |
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