University of Twente Student Theses
Decision-Making for Sustainability : Managing Resource Scarcity in Professional Team Sports Organizations
Robak, B. (2024) Decision-Making for Sustainability : Managing Resource Scarcity in Professional Team Sports Organizations.
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| Abstract: | The global sports industry is estimated to rise at a compound annual growth rate of 9.66%, amounting to US$4.07 billion from 2022 to 2027, which has raised some concerns about the environmental sustainability of the sector. For instance, some major events such as the World Cup and Olympic Games are known for contributing to significant emissions thus emphasizing the pressing need for sustainable practices within the industry. This study investigates how Professional Team Sports Organizations (PTSOs) manage resource scarcity and make sustainability-related decisions. A qualitative case study design was used to look into two different European football clubs that are at different stages in terms of integrating sustainability. The research also seeks to address some of the challenges and difficulties wherein PTSOs face when trying to balance their other objectives against meeting their aims on sustainability besides gathering views of key stakeholders like fans, sponsors, and regulatory organizations among others. Data were collected through interviews with key informants in these companies and other related stakeholders in relation to their understanding of what was being observed, which was then triangulated using data from secondary sources. By answering important questions about allocation, setting priorities, and stakeholder involvement, this research adds to the discourse on environmental sustainability in sports. It delves into how various types of sporting organizations incorporate sustainability into their strategies and stresses that there is a need for action by all and collaboration as the only way to come up with sustainable practices. The thesis looks into under-studied areas like Central Eastern Europe thus providing a new understanding of how contextual factors influence sustainability initiatives in sports business. Another important finding is that it is necessary to involve a wider range of stakeholders to extend sustainability activities further. This will include better policy formation towards broader environmental sustainability within professional sports. Therefore, findings aim at improving decision-making procedures as well as raising awareness of issues and methods related to sustainable development in sports industry. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/103288 |
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