University of Twente Student Theses
Digitalization in the transport sector : a quantitative investigation of the adoption of ADAS Technology in trucks from the perspective of the Technology Acceptance Model
Innamorati, Andrea (2024) Digitalization in the transport sector : a quantitative investigation of the adoption of ADAS Technology in trucks from the perspective of the Technology Acceptance Model.
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| Abstract: | Nowadays, digitalization is changing the way of doing business at a global level and being digital is critical for the companies’ success. Road transport remains the European primary mode for freight, with projections indicating a tripling in demand from 2015 to 2050, while these vehicles constitute only 1.5% of road traffic, they are involved in 15% of all road fatalities within the EU. This can contrast with EU's long-term 'Vision Zero' aim with the goal of eliminating all fatalities and serious injuries on European roads by 2050. Thus, the focus of this study is specifically on the digital transformation within the transportation sector through the implementation of sensor technologies, such as Advanced Driver Assistance Systems (ADAS) in trucks. However, despite the mandate for manufacturers to integrate these systems, some can still be disabled by truck drivers. Therefore, this thesis conducts a case study on the driver technology acceptance of these new technologies on trucks with a quantitative study based on 95 surveys. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/103738 |
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