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ABDDO : An Approach for Helping Companies to Become a Data-Driven Organization

Luo, Jingting (2024) ABDDO : An Approach for Helping Companies to Become a Data-Driven Organization.

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Abstract:Data-driven organizations (DDOs) can capitalize on business insights by making informed decisions on the basis of data, boosting profitability and making them outperform traditional competitors. However, a data-driven transformation is a resource-intensive initiative that comes with many technical and organizational challenges. To address these risks, companies are increasingly turning to consulting firms for support, which offer the necessary expertise in data and change management. The goal of this research was to develop an approach that consulting firms can apply to help their customers become data-driven and thereby improve business decision making. To achieve this goal, the scientific literature on the topic of becoming data-driven was reviewed, requirements for the approach were identified based on the goals of the consulting firms and their customers, and design components for the approach were identified. The results were synthesized into an initial version of the approach, which was further refined using feedback of experts. The refined version of the approach was validated using a survey questionnaire that assessed whether the approach fulfilled its requirements. The validation confirmed that the approach achieved its goals and was suitable to be translated into a service offering with which the case company could help their customers become data-driven.
Item Type:Essay (Master)
Clients:
Plat4mation, Utrecht, The Netherlands
Faculty:EEMCS: Electrical Engineering, Mathematics and Computer Science
Programme:Business Information Technology MSc (60025)
Link to this item:https://purl.utwente.nl/essays/104344
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