University of Twente Student Theses
Voices in academia : A qualitative study on organizational culture, community, and strategic dynamics through internal communication.
Nijkamp, Sophie (2024) Voices in academia : A qualitative study on organizational culture, community, and strategic dynamics through internal communication.
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| Abstract: | This research investigates: How do managers, middle-managers, and employees of the BMS faculty perceive internal communication in relation to organizational culture, sense of community and strategic objectives? The study aims to identify the strengths and challenges faced by the BMS faculty from the perspectives of head management, middle- management, and employees, with the goal of potentially enhancing internal communication. A qualitative analysis explored perceptions among management, middle-management, and employees. The findings reveal that the organizational culture and sense of community is perceived as fragmented, with various departments operating as separate entities. While the culture is generally described as open, welcoming, cooperative, and inclusive, some participants noted a lack of transparency, fear of judgement, and internal dynamics that may hinder an open culture. The perceptions of managers, middle-managers, and employees regarding internal communication within the BMS faculty reflect a complex interplay between organizational culture, community, and alignment with strategic objectives. While internal communication effectively supports collaboration within smaller teams, transparency and a unified approach towards strategic objectives is lacking within the organization. A more cohesive environment, where purposeful communication is enhanced and transparency is promoted, might deepen the sense of connection and shared identity across the BMS faculty. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 05 communication studies |
| Programme: | Communication Science MSc (60713) |
| Link to this item: | https://purl.utwente.nl/essays/104411 |
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