University of Twente Student Theses
Comparing sustainability incentives as predictors of managers' intentions
Valk, J.M.J. van der (2024) Comparing sustainability incentives as predictors of managers' intentions.
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| Abstract: | With today’s environmental challenges, the world demands a shift towards sustainability. Researching behavioral intentions is essential for understanding the reasons behind sustainable practices, as businesses are increasingly evaluated based on their intentions to make sustainable decisions. Therefore, this study explored which sustainability incentive has the strongest influence on managers’ intention to make a decision toward sustainability. The exploration of what incentives can influence managers’ intention to make a decision toward sustainability identified useful insights within the field of sustainability, pro-environmental behavior, and decision-making. The structured literature review presented that financial incentives (e.g. subsidies), perceived brand image, perceived competitive advantage, and personal values and beliefs are frequently mentioned incentives for sustainable behavior. To further investigate these incentives, an experiment was conducted, focusing on the sustainability practice of changing the company vehicles to all hybrid/electric vehicles. The results of this experiment present that financial incentives (subsidies) have the strongest influence on managers’ intention to make sustainable decisions compared to other treatments. Moreover, the other incentives – perceived brand image, perceived competitive advantage, and personal values and beliefs do not significantly influence managers’ intention to make a sustainable decision. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/104602 |
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