University of Twente Student Theses
The Impact of Marathon Events on Charitable Giving
Vonk, Koen (2024) The Impact of Marathon Events on Charitable Giving.
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| Abstract: | This research tries to study the factors that affect donors’ contributions by using marathon events. In this regard, it tries to find out the relationship between the distance run, event size, and type of participants with the amount of donations being given out. Quantitative research is done in conducting this research, wherein 78 participants were obtained through an online survey. From the analysis, larger-sized marathon events significantly enhance donation amount, while the variables distance run and gender do not have any substantial relationship to the amount donated. These findings underline the importance of event scale in fostering donor engagement and point to the need for future research in the areas of fitness philanthropy and corporate sponsorship in charitable events. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | International Business Administration BSc (50952) |
| Link to this item: | https://purl.utwente.nl/essays/104681 |
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