University of Twente Student Theses
How can the application of the Business Model Canvas and the Lean Start-up Method facilitate the successful introduction of medical products into the Portuguese healthcare market.
Demir, Mert (2024) How can the application of the Business Model Canvas and the Lean Start-up Method facilitate the successful introduction of medical products into the Portuguese healthcare market.
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| Abstract: | This thesis delves into the specific challenges that are faced by integrating medical products in the Portuguese healthcare market. Furthermore, it will explore opportunities that arise through the implementation of the Business Model Canvas and the Lean Start-up Method. A key focus will be addressed; the existing research gap by analysing the limitations and shortcomings of the BMC and Lean Start-up Method in the context of medical product developments. Another goal is to explore the potential of these methods in improving the success of introductions of medical products in the Portuguese healthcare market. This will be done through conducting comprehensive analysis of the Portuguese healthcare landscape and its regulatory framework. After this we can identify the specific challenges and following opportunities that are faced within the market, and new entrants. While also considering the ethical side that is associated with introducing a new medical product into the healthcare market. The thesis will finalize with a discussion section of potential areas for further research to see what impact the BMC and the Lean Start-up Method has on the broad Portuguese healthcare market. The aim is to provide valuable information and show new insights that will contribute to the knowledge of development of the Portuguese healthcare market and to showcase the successful integration of medical products. This research contributes to the existing body of knowledge by offering a nuanced understanding of how these frameworks can be used effectively to support the integration of innovative medical products, thereby providing valuable information for practitioners and researchers in this specific field. |
| Item Type: | Essay (Bachelor) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 85 business administration, organizational science |
| Programme: | Business Administration BSc (50645) |
| Link to this item: | https://purl.utwente.nl/essays/104745 |
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