University of Twente Student Theses
Claiming the Future of Greenwashing : enhancing trust and justice in the EU Green Claims Directive
Hormes, Jelmer (2024) Claiming the Future of Greenwashing : enhancing trust and justice in the EU Green Claims Directive.
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| Abstract: | To address the issue of greenwashing, the European Commission has formulated a Directive to prevent misleading marketing claims and the usage of confusing ecolabels, which is the so-called Green Claims Directive (GCD). The implementation of this Directive will have immense implications for businesses and consumers in, and outside of the European Union. The present research aims to anticipate and evaluate the effects of GCD on public trust and global justice. To this end, an adaptation of Mayer et al., (1995)’s integrational model of organisational trust was employed to analyse the change in trust dynamics when shifting from business to government-endorsed ecolabels. The EU’s approach to global justice was analysed using the GLOBUS project and complementary approaches of distributive justice were employed to highlight potential justice issues with the implementation of the GCD. Following libertarian paternalistic frameworks, European-endorsed ecolabels will be conceptualised as ‘Nudges’ by the European Union. The descriptive and normative analysis in this research informs further discussions on integrating justice principles in policy design and employing nudges as an effective policy instrument to achieve these outcomes. This research was situated in the broader context of environmental policy and greenwashing and provided recommendations to amend the GCD and improve the dimensions of trust and global justice in future. |
| Item Type: | Essay (Master) |
| Faculty: | BMS: Behavioural, Management and Social Sciences |
| Subject: | 08 philosophy, 43 environmental science, 85 business administration, organizational science, 88 social and public administration |
| Programme: | Business Administration MSc (60644) |
| Link to this item: | https://purl.utwente.nl/essays/104773 |
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