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The influence of AI literacy, the level of education, job security, and an individual’s country of birth on the attitude toward Artificial Intelligence

Wouters, Colin (2024) The influence of AI literacy, the level of education, job security, and an individual’s country of birth on the attitude toward Artificial Intelligence.

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Abstract:This study investigates how AI is perceived by individuals with different levels of AI literacy, job security, education and with a different cultural background. The aim is to learn more about the influence of these factors on the attitude toward the opportunities and threats of AI. With AI becoming more and more relevant in our daily lives, understanding these attitudes is essential for its development and integration. 146 participants filled out the survey consisting of 35 questions. Findings indicate that (1) a higher AI literacy is often associated with a more positive attitude toward the opportunities and threats of AI while (2) job insecurity can lead to a more negative attitude toward the threats of AI. In contrast to the expectations (3) the level of education had no effect on this attitude, and (4) neither did the country of birth. These results suggest that increasing an individual’s knowledge and understanding of AI, can lead to a more positive view toward AI technology. On the other hand, a person can feel more threatened by the development of AI due to low job security. These findings can contribute to AI adoption strategies in companies or other organisations to ensure a positive attitude.
Item Type:Essay (Bachelor)
Faculty:BMS: Behavioural, Management and Social Sciences
Subject:54 computer science, 70 social sciences in general
Programme:International Business Administration BSc (50952)
Link to this item:https://purl.utwente.nl/essays/104786
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